A couple weeks ago I hosted a super popular webinar with my friend and mentor, Mike Michalowicz of Profit First fame. It was all about how we, as independent bookkeeping business owners, can specialize our practice and put ourselves in high demand. In that webinar Mike shared some of the methods he’s developed based on extensive research into how to put your business in the right place at the right time for explosive growth.
It’s not about luck. It’s about following a specific process that puts the odds in your favor…. big time!
The class was based on his new book that has been officially released today called Surge. If you missed the webinar, you can still tap into the clear and actionable process by picking up a copy of the book now available on Amazon. I was able to get an early copy and devoured it.
The word Surge is used as an acronym to describe the different phases businesses that are wildly successful go through that can be applied to your bookkeeping practice as well.
S = Separate your business from others – this means specializing (this is where we dove deep on the webinar)
U = Unify what you have to offer with what are the greatest needs in your niche
R = Rally Cry, which is your core purpose that distinguishes your business that your ideal clients will immediately recognize as a great fit for the results they’re after. (Mike’s example is the Rally Cry for Profit First Professionals: “To Eradicate Entrepreneurial Poverty”)
G = Gather, is about gathering the knowledge you need from your niche clients so you can provide a steady stream of new, valuable and relevant information for them (part of your marketing that attracts top quality clients to you)
E = Expansion, which is replicating and expanding what’s working. Refining your unique process. This is how you scale your practice for explosive growth with proven service offerings.
The book Surge shows that taking your business to the next level of your success (and beyond) is not about chance, but about systematically taking action and paying attention to where the next “wave” will come in our industry (hint – technology has a lot to do with it in our world), and “catching the wave.” It’s very doable, if you’re willing to focus and take action consistently.
If you’re wondering why the theme is all surrounding surfing, part of it is because Mike interviewed many business owners while researching this book and was struck with one that is the epitome of the process. It’s the story of Ugg boots. How they started by solving a very specific problem for surfers in an unusual way, and grew (not without a few bumps along the way) to the well-known mega-brand today.
Surge is a book you’ll want to add to your business bookshelf (or your Kindle) and use it as a guide for specializing your bookkeeping practice sooner rather than later. (Surf’s up!) By the way, this is the same process I’ve been using myself, and what Mike has been doing with his own most recent business, Profit First Professionals. If you love Profit First like I do, you can be part of that wave as well!
Pick up a copy of Surge Here on Amazon
Admittedly, I’m a big fan of Mike Michalowicz and all four of his books because of how systematic and actionable they all are, based on his own experience, for growing a true business… not just a freelance job. Have you read any of his books yet? Which is your favorite?
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